“Whenever I create a ratchet post or meme it gets 100 likes and tons of shares. But let me post something about my business and it may receive 5 likes. Can’t get no love posting anything positive smh.”
If I log onto social media and run across another post like this I might scream!
*Logs on to Facebook*
Before I am the kettle calling the pot black. I must admit when I launched this site those were some of my thoughts. It is common sense. If someone rocks with you, why wouldn’t they show your new endeavor love?
In theory that sounds nice. However we place expectations on people who may careless. And expectations only lead to disappointment. We believe that our Social Media “friends” and family are obligated to support our new adventure. Then when we launch and it doesn’t happen what do we do? Let’s take a look to why your new idea isn’t receiving any social media love.
Aiming at the wrong target
Everyone isn’t going to like your product. And they shouldn’t. Instead of selling and promoting to the masses, create a target market. This is the niche population that CRAVES for your product. People may not react because IT ISN’T FOR THEM. Why continue to cram it down their throats? The piece of the puzzle just doesn’t fit. If you attempt to reach everyone you will continue to hear crickets.