How to run a brand while working a 9 to 5

“Your salary is the bribe they give you to forget your dreams.”

 Last year this quote hit the internet, and everybody lost their mind.  Everyone with a brand or business idea was ready to chuck the deuces to their job. 

Only to forget that the job is funding the business.  There is nothing wrong with chasing your dream and clocking in. The reality is that health care is high, and Sallie Mae doesn’t care if you are still building.  Research shows that 1 in 4 Millennials have a side hustle.  If that is the case, how can you run a brand while working a 9 to 5?

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A Guide to Break your Goals into Daily Actions

I’m greedy.

I like to eat, and I discover new places with GOOD food.  One day, I found a restaurant in the cut by the Charlotte Knights baseball stadium.  I saw on the menu they had a chicken sandwich with cinnamon pineapple.  Sounds interesting, so I ordered. 

Y’all when the sandwich came it was HUGE!

I didn’t know where to start.  Should I come from the side or cut it in half? For at least 10 minutes I was stuck on how I was going to eat this huge sandwich!

 Have you experienced the feeling?

Being excited about something that was big but no idea where to start?

You want to start the business, lose 20 pounds, or launch a non-profit in 2019 but you’re stuck; you don’t know what to do.

No worries, I have developed a system that will have you up and running with a to-do list today!

You ready?

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5 Habits that’s a must for Millennials in 2019

Christmas time is almost here, which can only mean one thing.  The New Year is right around the corner.  As we take inventory of all the people we are cutting off and leaving behind in 2018.  It’s another thing that you must consider to reach new levels and achieve your goals in 2019. 

HABITS!

You become what you do daily.  And if you want to fear LESS so that you can do more in the New Year, here are a couple habits that you should start to practice. 

Gratitude

It is easy to find things that aren’t going your way and fall down the black hole of complaining. Which usually opens up a can for a bad day. 

“The traffic is bad”

“I can’t find a place to park”

“My project didn’t save”

“…this is the worse day ever!”

Instead, when you wake up begin to write down three things that you are thankful for.  If you don’t think you have anything to be thankful for take a moment to reflect on some things that you may be taking for granted.  One day, I wrote down how I was thankful that heat rises, because I stayed on the third floor and didn’t have to turn my heat on (cheaper electricity bill, AYE). 

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Let Me Guess 2019 Is Going To Be Your Year Too, Huh...

It’s the beginning of December. Which means that 2019 will be here next week. Once we complete all of the Christmas shopping it is time to mentally prepare for 2019. I’m already seeing how everyone is claiming the New Year as THEIR YEAR. Mostly from people who said that 2018 was going to be the year (but that ain’t none of my business though).

I can’t front, I was one of those people. I entered 2018 with high expectations of what I was going to achieve. It would be the year that I was going to quit my full time job. I would be traveling every week to a new speaking engagement. And The Fear Hurdler would be a household name. At the top of the year if you remember I re branded with a new logo, website and was ready to take over the world.

By August, none of the things that I thought would come to life did. Instead, I was confused on the content that I wanted to post, no idea of what my signature talks would be, a sub-par launch of the #FearHasNoPower Movement, and only making a couple dollars here and there in regards to revenue from t-shirt sells. 2018 wasn’t looking good for ya girl at all.

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Blog to Brand: 9 Lessons Learned from Building a Brand

It feels as if it was just yesterday.  I texted my linesister Cherrelle to give the blog a last minute look. I was WAY too nerves to launch it.  But instead of texting me back, she called.  Which had to be bad news because she KNOWS I hate talking on the phone, and the website was probably so jacked up she couldn’t fit it all in a message. 

While at work I walked into the only conference room that I could receive any signal.  “JAS I LOVE IT!”

Oh shit!

I had no more excuses to offer.  Nothing else to work on.  The website that I tweaked for months was ready to be released into the world.  While shaking in my boots and having a mild heart attack, I posted on Facebook…

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3 Questions to ask when the process becomes too much

You know what gets me?

When I come up with a brilliant idea and when I start to work on it, it feels impossible.  Reminds me of Issa this season on Insecure.

After attending Coachella, Issa thought it would be dope to have a block party (black Coachella) in Inglewood. Issa knew that she could pull this event off within a month.  Excited about her new venture she went downtown to complete the necessary paperwork.  That’s when she found out that there were additional permits that she would need (and A LOT of them).  Still, Issa was a little down but not completely out of the game.  Well, that was until she started to visit local businesses for sponsorships and donations. Rejections after rejection, nobody jumped on board. She started to feel that she bit off more than she could chew.  Issa was completely OVER the idea.  What was once a huge dream that she wanted to come true now seemed like an impossible task and she was ready to throw in the towel.

You may be feeling the same way.  You had something that you were once on fire for but the process has been is harder than you expected. Which has left you discouraged.  You gave it a try, and because it was tough, you gave up on it. 

Before you throw in the towel, I want you to ask yourself these questions and reconsider and give it another shot.

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3 Effective ways to tackle your far-fetched dream

I got it!

The idea struck me as I was sitting at work. 

I was reminiscing about my trip to the amusement park, Carowinds with my brother Ju and his family.  My nephew, DJ who was ten at the time played me.  He wanted to ride the “big rides” instead of going to kiddy land with his mom and sister.  But the moment we were about to get on the first ride he punked out and said that he had to use the bathroom.

I thought to myself at my desk. THAT’S IT! We often get excited to chase after our dreams but the fear keeps us from getting on the ride.  That would make a DOPE book.

I had the idea, so I sat down to put pen to pad.  Then a magnitude of thoughts swirled in my mind…

Wow, you’re about to write a book…

and ENTIRE book! Hundreds of pages….

Girl not a blog post but a BOOK…you don’t know what the hell you’re doing. That’s a lot of writing. You have never written that much.  Do you even have 20 pages of stuff to talk about?

My dream has always been to publish a book; now I had the perfect topic to discuss. But, I didn’t believe that I was equipped with what I needed to bring my dream to life.  So instead, I stopped working on it and walked away.

You may feel that you will never have the money to start your dream business, that you are not qualified to be a speaker, or that you will never be the head of your department.   When you see where you are now, the dream seems so far fetch and it will never come true for you.  Now you feel discouraged and you don’t want to give it a try. But today you will stop running from your big dream and give it another shot.

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How to skyrocket your success

Your stomach begins to rumble.

You noticed that you haven’t had anything to eat all date and hungry is an understatement at this point.  Of course, you check the refrigerator; and all that is in there is a piece of bacon, half empty jug of milk, and some coffee. So, you get in the car to head to a fast food spot.  There is only one problem.  You don’t have a taste for anything and no idea of what you want.

#TheStruggleIsReal

You may be experiencing the same feeling.  No, not driving around looking for something to eat.  But roaming aimlessly in life.  You hop to a new job, but it isn’t giving you the excitement that you are looking for.  You have no idea what to do with the blog that you just started.  And the business has been in the same place financially for over a year. 

And just like you don’t know what you want to eat; you may lack vision.  It is what you want to achieve or accomplish.  In conversations, I have found that many people give their attention to what they don’t want instead of deciding what they desire.  What happens is that you may find yourself feeling for more but if you fail to have a vision of where you want to go; you will spend a lot of energy going nowhere.

When you have a vision these are some of the benefits that will skyrocket your success.

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